Brand guidelines
Calm, warm, precise.
Cut & Colour Co. is an independent salon with three stylists. The brand should feel like a good appointment: unhurried, exact, and personal. One green, used sparingly.
- Version
- 1.0, October 2026
- Covers
- Website, app, signs, social
01Logo
The symbol is a C with one piece cut away. The cut-away piece is the colour. Cut, and colour, in one mark. Use the full logo wherever there is room, and the symbol alone where space is tight.
Primary. On warm grey or white.
Reversed. On charcoal or dark surfaces.
On photos. Reversed, over a 40% charcoal wash.
The symbol on its own is for small spaces: the browser tab, social profile pictures, stamps on loyalty cards. Keep the dot green on light backgrounds and mint on dark ones. Never recolour the dot to match a campaign.
02Space and size
Leave clear space on every side at least the width of the symbol's ring (x). Nothing else, not even the edge of a photo, should come inside it.
Full logo: at least 120 pixels wide on screen, 30 mm in print.
Symbol: at least 16 pixels, 5 mm in print. Below that, use the browser icon as it is.
03Colour
Mostly warm grey and charcoal, like the salon itself. Green marks the one thing to act on or notice. Mint is for calm sections and highlights, never for text.
#F2F0EC · RGB 242 240 236Page backgrounds.#202326 · RGB 32 35 38Text, logo, main buttons.#2B7A62 · RGB 43 122 98The dot, links, free times.#CFE6DC · RGB 207 230 220Section bands, the chairs.#FFFFFF · RGB 255 255 255Cards and forms.Rough proportions on any page or screen. Green stays the smallest share; it works because it is rare.
04Typography
Two free Google Fonts. Bricolage Grotesque for headlines, set bold and tight. Figtree for everything you read. Both are already in the logo, the website and the app.
Aa
Bricolage Grotesque, Bold 700. Headlines and prices. Letter spacing minus 3.5%. Line height 0.95.
Aa
Figtree, Regular 400 to Semibold 600. Body text, buttons and labels. Line height 1.5. Labels in capitals get plus 7% spacing.
Late on Thursday and Friday.
Open until 8pm, for after work. New to colour with us? A free skin test takes five minutes.
Book now05Photography
Real hair in real daylight, in our own salon. Mint chairs, warm walls, plants. Show texture and colour honestly, so a client knows what they will get.
- Daylight, no filtersSoft window light. Colour must look like it does in the chair.
- Back of the head for colourShow the full length and how the colour moves.
- Our people, at workStylists in the salon, relaxed, never posed against a backdrop.
06Tone of voice
Talk like a stylist who knows you. Short, specific, friendly. Name the person, the time and the price. Plain English and British spelling.
Do
Maya is free on Thursday at 10:15.Specific. A name, a day, a time.
Don't
Unlock your dream look with our amazing team!Vague and loud.
Do
Colour needs a five-minute skin test, 48 hours before.Say the rule and why it helps you.
Don't
Terms and conditions apply to all colour services.Hides what the client needs to do.
Do
Running late? Ring us on 01632 960318.Warm, and tells you what to do.
Don't
Please be advised that late arrivals may be refused.Cold, and sounds like a warning.
07App icon
The symbol in warm grey and mint on salon green. Supplied square: the phone rounds the corners itself. Never add the name or a border.
On the home screen. Reads at every size, and stands apart from blue and white apps.
08In use
The website, the app and the salon system share one diary, one voice and one look. A booking made in the app appears straight away in the salon system.
